Current Issue:

Current Issue

Focus On Independents
On The Cover:
Larry & Susan Patrick
Click here to subscribe to Radio Ink.

Radio Ink Writers

Who Advertises The Most?


Some of these numbers are staggering because they only represent an advertisers budget for a three-month period. And, what would be useful for radio's leaders to know -- as they work on their story -- is just how much of these budgets are coming to radio. According to the latest Kantar Media report, Procter & Gamble spent $770.9 million on advertising in Q3, a 4.7 percent increase over what the company spent one year earlier. Two advertisers in the automotive category had huge increases. 

General Motors came in a distant second place behind P&G with a total spend of $471.8 million. That was a 24.6 percent increase from a year earlier. Toyota was 8th on the list with a total ad budget in Q3 of $319.9 million. However, Toyota increased its budget by 41.8 percent, the biggest jump on the list. Here's a look at the full top 10 list of advertisers in Q3, according to Kantar Media.

In millions
1) P&G - $770.9
2) GM - $471.8
3) Comcast - $418.2
4) AT&T - $384.3
5) Berkshire Hathaway - $347.2
6) Verizon - $344.9
7) L'Oreal - $343.7
8) Toyota - $319.9
9) News Corp - $303.8
10) General Mills - $272.7