Gow To Air Costas Features
Gow Broadcasting says it will now offer two Bob Costas features to affiliates. The first is the original Costas Coast-to-Coast shows and the second is a daily one-minute vignette, Stars and Stories, that will feature some of Costas’ interviews.
Yahoo Sports Radio CEO David Gow said, “Bob is universally regarded as one of the top sports journalists. The Costas Coast-to-Coast shows offer timeless content delivered in Bob’s inimitable style. We are thrilled to offer these very special programs to our growing number of affiliate radio stations.”
Gow has secured a license to air the content from Olympia Networks, the original creator of the shows. The Costas content will be heard over a network of affiliate stations and on the company’s website, www.yahoosportsradio.com, starting next month on Monday, January 28.
The initiatives featuring Bob Costas are part of a number of new content offerings from Yahoo! Sports Radio. Last month the company announced a new show hosted by Marty Tirrell and Bob Ryan. Over the past year, the network has developed new shows in collaboration with Yahoo! Sports, including the Dan Wetzel and Pat Forde Show, the Fantasy Freaks Show, and the Geoff Ketchum Show. “We are continuing to invest in content, which is enabling us to grow our affiliate base significantly,” Gow observed.