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(UPDATE) Cumulus/Arbitron Ratings Deal

12-5-2012

When Cumulus Regional VP Dave Crowl told a Cincinnati newspaper the corporate office was negotiating a new deal with Arbitron, it was only for the Cincinnati market. So we want to correct any misunderstanding that a corporate deal between Arbitron and Cumulus is close. It may be, but we have no knowledge of that.

 




(12/6/2012 10:42:22 AM)
Shame on radio ink for BELIEVING that Cumulus would institute ratings across their platform....seriously....that expense right now would be a death blow to them. Its not about Arbitron IT IS about cost. Cumulus would love ratings - they simply cannot afford it.

Again another Radio Ink "lets pat Cumulus on the back" story.

Guys - Hint: We are sick of them!

- smitty
(12/6/2012 10:04:09 AM)
You mean they're not going to spend additional national dollars for a inferior service they trashed 4 months ago?

What a shocking turn of events, said no one ever.

- DP
(12/5/2012 8:18:21 AM)
Lemme understand this:
An organization this large is willing or needs to reluctantly pay an exhorbitant amount of money for questionable, less-than-dependable data in order to take at least something to the street. Do I get that correctly?

If so, I have to wonder if that constitutes evidence that "The Story" is not all that compelling or convincing.

- Ronald T. Robinson

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