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(UPDATE) Cumulus/Arbitron Ratings Deal
12-5-2012
When Cumulus Regional VP Dave Crowl told a Cincinnati newspaper the corporate office was negotiating a new deal with Arbitron, it was only for the Cincinnati market. So we want to correct any misunderstanding that a corporate deal between Arbitron and Cumulus is close. It may be, but we have no knowledge of that.
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(12/6/2012 10:42:22 AM) Shame on radio ink for BELIEVING that Cumulus would institute ratings across their platform....seriously....that expense right now would be a death blow to them. Its not about Arbitron IT IS about cost. Cumulus would love ratings - they simply cannot afford it. Again another Radio Ink "lets pat Cumulus on the back" story. Guys - Hint: We are sick of them! |
| - smitty |
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(12/6/2012 10:04:09 AM) You mean they're not going to spend additional national dollars for a inferior service they trashed 4 months ago? What a shocking turn of events, said no one ever. |
| - DP |
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(12/5/2012 8:18:21 AM) Lemme understand this: An organization this large is willing or needs to reluctantly pay an exhorbitant amount of money for questionable, less-than-dependable data in order to take at least something to the street. Do I get that correctly? If so, I have to wonder if that constitutes evidence that "The Story" is not all that compelling or convincing. |
| - Ronald T. Robinson |
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