Marci Ryvicker Details Television Domination
The Wells Fargo Managing Director has put together a report detailing just how dominant Television was in 2012 when it comes to where political advertising dollars were spent. She says television captured 65 percent of the political advertising pie in 2012, or $3.37 billion, which is an increase of 23.3 percent over 2010.
That number includes local, network, and cable TV. Direct mail was a distant second with 18 percent, 9.35 percent less than 2010. The Internet was next with 6 percent, a 59.1 percent increase over 2010. Radio came in fourth at $270 million, or 5.2 percent of the political advertising pie, and a 4 percent increase over 2010.