Current Issue:



August 18:
Focus On Independents
Digity CEO Dean Goodman




Click here to subscribe to Radio Ink.






Radio Ink Writers




















Marci Ryvicker Details Television Domination

12-3-2012

The Wells Fargo Managing Director has put together a report detailing just how dominant Television was in 2012 when it comes to where political advertising dollars were spent. She says television captured 65 percent of the political advertising pie in 2012, or $3.37 billion, which is an increase of 23.3 percent over 2010.

That number includes local, network, and cable TV. Direct mail was a distant second with 18 percent, 9.35 percent less than 2010. The Internet was next with 6 percent, a 59.1 percent increase over 2010. Radio came in fourth at $270 million, or 5.2 percent of the political advertising pie, and a 4 percent increase over 2010.


 
Advertisements

Advertisements