Will Radio Have a Big Money 2013?
That's what we're about to find out in New York City today when a sold out Harvard Club hosts Radio Ink's 2013 Forecast. The goal of Forecast is to give attendees as much firepower as possible to take to their markets and stations and put together a winning sales strategy for next year and beyond. We need to get a bigger share of an advertisers budget and the increased competition for the advertising dollar has never been stronger or more fragmented. Co-chair's Bob Pittman of Clear Channel and Bill Koenigsberg of Horizon Media will kick off the event which will be followed by our first panel called "Economic Forecasting: Revenue Trends and Expectations for 2013." Here's who we have on this very important panel and don't forget to follow us all day long on Twitter (#Forecast13).
Forecast's opening panel of industry experts will focus on what's in store for the country and media in the coming months, and what platforms and initiatives are most likely to generate the most revenue growth and expansion. It will be moderated by Mark Fratrik VP/Chief Economics at BIA/Kelsey.
Mark's panel will include:
Robin Flynn, Senior Analyst, SNL Kagan
Mark Gray, President, Katz Radio Group
Jack Myers, Media Economist, Myers Publishing
Albert Rodriguez, COO, Spanish Broadcasting System
Michael Weiss, President, CBS Radio Sales
(11/28/2012 11:56:38 AM) |
Brutal honesty and not a glad hand would be appreciated. Things ARE NOT very good in the field. Poor sales, bad management and horrific corporate operators - then tack on a generation of younger listeners not using radio and you have the makings for real problems. For this group to tell the world things are "wonderful" and "big things are happening" is just a pile of BS to all of us.
(11/28/2012 7:23:37 AM) |
Should any of the poo-bahs stand up and declare that the industry is short-changing the audience and the advertisers and these stupid, callous and cynical behaviors must be replaced by a massive developmental surge, I would appreciate being informed. But, please do so gently.
|- Ronald T. Robinson|
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