RAB Reports Q3 Revenue Dropped Slightly
The Radio Advertising Bureau confirms what we've seen from most of the big reporting companies, that radio had a weak third quarter. The RAB issued its quarterly revenue report and says total spot revenue based on 100 Miller Kaplan Markets, was $3.64 billion. That's down from Q2 which came in at $3.76 billion. Q1 was $3.047 billion. That brings the radio revenue total for the first three quarters of 2012 to just under $10.5 billion.
While Q3 spending was flat compared to the same time period last year, several categories increased their Spot Radio spending over Q3 2011 levels according to the RAB:
-- Health Care +26%
-- Auto Dealers/Dealer Groups/Manufacturers +7%
-- Department/Discount Stores/Shopping Centers +7%
-- Television/Networks/Cable Providers +3%
-- Beverages +3%
-- Grocery/Convenience/Liquor Stores +1%
-- Casinos/Lottery +1%
(10/25/2013 5:57:12 AM) |
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