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(SOCIAL) Making Listeners Share Your Social Content


When radio personalities share in social media, those that are best at it are timely and listener-focused, with content that makes listeners feel smart to share that content with others. Its one thing to say it, but why dont we look at some potential examples that are timely? As a tease, I will say that anyone who has picked up a magazine lately knows how well it works to talk about the five or the three best things in any category.

So, we will add numbers to the mix to jump-start your thinking about leading listeners to share your social media posts.

1. Suppose you offered five Thanksgiving cooking safety tips in advance of Thanksgiving?

2. Maybe it is as easy as offering up the Butterball Turkey hotline number and a recipe for something amazing from your family that goes well with turkey!

3. How about the 10 things all travelers should know about making their homes safe from home invasion while you are at Aunt Bettys for Thanksgiving?

4. Present the top five places families visit in your market during Thanksgiving weekend.

5. What if you presented the five dumbest things that ever happen at a Thanksgiving family get-together?  (You could even provide a video of the #1 dumbest thing).

6. Many listeners might want to share the four best ways to get rid of the feeling that your eyes were bigger than your stomach? Ever eat too much at Thanksgiving?

7. How about the five best things on TV for women over the Thanksgiving holiday?

8. And why not share the six things to avoid with family during your Thanksgiving weekend?

Oh, and always:  pictures, pictures, pictures! Have fun with your posts, make sure you are focused on the listeners and what they get from your content, make it visual and encourage them to share. Whenever possible, make it local-based content. This will encourage local use of your content in sharing.

Rich content will be shared if your focus is on the benefit your audience will receive (and not always just on the radio station benefit). Let your personality shine, but focus it on being helpful and making your listeners look smart for sharing your content. It might help your social media in ways you couldnt imagine before.

Loyd Ford is the direct marketing, ratings and social media strategist for Americalist and programmed very successful radio brands in markets of all sizes for years, including KRMD AM & FM in Shreveport, WSSL and WMYI in Greenville, WKKT in Charlotte and WBEE in Rochester, NY. Learn more about Loyd here: Reach out to Loyd via e-mail HERE  Visit his Facebook radio social media page HERE

(11/14/2012 10:41:58 AM)
Radio personalities hopefully have been doing this stuff for years on the air or in interaction with listeners at station events and concerts. Listeners are open relationship with personalities and seek value they think we have.

It is that little extra step to think about the listener experience that defines the really great content generators from everybody else.

The opportunities opening up on this front are not just competitive with radio. They may provide employment opportunities beyond traditional radio for those who are very good at connecting this way. The creativity from radio is a benefit in social media and you should consider learning social media to be a career enhancement.

Thank you for the kind words. Pass along the "common sense" because it might be helpful to some people we know and love in this business. You can make a difference. Thanks again.

- Loyd
(11/14/2012 10:02:43 AM)
Loyd: This is a common sence stuff that is realy good. Why don't most on air types understand how important this is to their future. Thanks and congrats. Well done. J.

- jay clark

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