Arbitron Ratings On Schedule In Storm Zone
Arbitron says it will release PPM ratings data for Week 3 (October 25-October 31) of the November Survey period, as scheduled, to all PPM markets, including New York, Nassau-Suffolk, Middlesex-Somerset-Union, and Philadelphia. "While Super Storm Sandy did affect the performance of the sample in Northeast and Mid-Atlantic markets, our review of in-tab and other sample performance metrics supports the release of the Week 3 data in all markets."
The only hold-up of the ratings will be as a result of the upcoming holidays according to Arbitron. "Week 3 PPM data will begin releasing to authorized users, as scheduled, beginning on Monday, November 19. Because the week of the 19th includes the Thanksgiving Holiday, the fourth day of weekly PPM data releases will be on Monday 11/26."
Arbitron says it's continuing its review of the November Week 4 (November 1-November 7) sample performance metrics for New York, Nassau-Suffolk, and Middlesex-Somerset-Union. We expect to provide the industry with a final decision on the release of Week 4 in these three markets, early in the week of November 19. Arbitron currently plans to release Week 4 and the monthly November PPM data for all other PPM markets as scheduled, beginning Tuesday, November 27.
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