Readers React to Our "No Respect" Story
Readers posted a lot of feedback on our story from Thursday about David Field's comments from the recent Wells Fargo Media Conference. When answering a question about whether radio was even relevant anymore, Field said there's "a lack of respect for what radio is and has accomplished" out there. Check out what the radio rank-and-file thinks about the respect radio should get.
Entercom CEO David Field got the hair on his back up a little bit yesterday when speaking at a Wells Fargo Media Conference yesterday. When answering a question about whether radio was relevant anymore, Field said there's "a lack of respect for what radio is and has accomplished" out there. "More people listen to radio than ever before. When you aggregate all the other listening of audio, it's still less than 10%. Radio is still over 90%. Go compare that to TV. They never have to answer about their relevance."
That question could have been prompted by what's turning out to be an anemic performance by most radio groups in the 3rd quarter of 2012. In a year political advertising spending - and easy comps from 2011 - should have given radio a boost, it has not. Political is coming in weaker than expected, their have been complaints about national and local has been sluggish. Saga reported a 19% decline in national for Q3. Clear channel revenue was up 3%. Cumulus declined 3.7%. Field reported a revenue increase of 2% to the street on October 26th. Back to yesterday's conference. Field said it's helpful to put the relevance question in context.
"Our product is not just a music service. I'm not denigrating the other services. We have companionship. We have local content. These are the reasons we've been able to stay successful. We are not giving up on distribution either. Wherever consumers want audio, we will be there." Entercom stations can be heard on TuneIn.
During his time on the stage yesterday, Field had a lot of praise for Clear Channel's industry leadership. He cited iHeartradio and in what Katz has been doing to market the industry. He emphasized the need for everyone in the radio industry to "leverage" the value of radio more than it has in the past.
(12/8/2012 6:37:30 PM) |
This company, actually the CFO has turned us down 3 times to even talk about what we have! So IMHO, I personally wouldn't consider them open to any good ideas.
(11/14/2012 10:29:35 AM) |
"no one cares about what you know until they know how much you care." my station gets respect for the platform we provide to the community, the news we provide, the advise we provide to advertisers & the value we bring, the news we do, the sports we cover, the music we play, that we are always pushing the technical envelope. i feel sorry for you lost souls in generic radio. good luck and continue to over think the problem. oh we make $ too.
(11/9/2012 3:25:48 PM) |
I lost all respect when radio got involved in the iBiquity scam, trying to make a quick buck. Hopefully, the ad skipping will skip Struble's silly coupons and other glossy paint.
|- I love it!|
(11/9/2012 7:28:09 AM) |
Lisa Adbuyer, it looks like a federal court judge in California has decided that Dish Hopper's spot skipping technology is constitutional - the decision is currently sealed, but the plaintiffs (amongst them, Fox TV) are none to happy). When SCOTUS rules Dish Hopper technology is legal, are still going to buy tv with the same fervor that you currently do?
(11/8/2012 4:00:37 PM) |
"Respect ourselves", indeed.
First of all, let's do something worthy of respect rather than just having access to a pretty (potentially) whizzy medium.
|- Ronald T. Robinson|
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