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(AUDIO) Emmis Continues to Work The Phones


With the relentless support of CEO Jeff Smulyan, Emmis Chief Technology Officer Paul Brenner is on a mission to make radio a permanent part of all cell phones. And he says radio has about a year to get its act together or the wireless industry will walk away. Both Smulyan and Brenner say the wireless industry is now listening to them but they need to be innovative. Brenner believes NextRadio™ is the innovation they are looking for.

NextRadio is being marketed to the wireless industry as an app that represents the best over-the-air radio listening experience on the smartphone. The product, specific to local FM and HD Radio, allows consumers to listen to local radio without using their data plan for pure Internet streaming. We spoke to Brenner about where this is going and he says the clock is ticking.


Both Brenner and Smulyan believe they are making headway with the wireless industry and its a real possibility consumers could see permanent local radio apps on their phones. Brenner says the wireless industry is responding positively to both TagStation and NextRadio. “For the radio industry to captivate the imagination of smartphone users and cellular carriers, broadcasters must innovate and deliver a superior and consistent user experience.”

Mother Nature has played a helpful role in the radio industry's case to be on the phones. Hurricane Sandy is the most recent example of FM radio being a lifeline to citizens when other communication networks suffer disaster-related outages. Brenner says NextRadio is in final beta testing preparing for a 2013 launch on several smartphones and carrier networks.

Brenner says NextRadio leverages the efficiency and scalability of broadcast radio enhanced by the phone’s data channel to deliver an interactive artist and ad experience. "With other features like enhanced synchronous ad types, including SMS integration and couponing, song tagging capabilities, and social integration, NextRadio stands out as a truly innovative mobile experience.”

For more information on both products, visit

(6/11/2015 9:05:15 AM)
pXnR1z Very informative blog.Thanks Again. Will read on...

- NY
(3/24/2015 6:25:31 AM)
I would like more information on HTC evo, it came with a phone app. That automatically had a radio on it, haven't found another like it, but the phone itself turned my whole world upside down, and I know THAT Sprint knew something about it, which I would like to understand exactly what made these type of cell smart phone is capable of. Especially when it comes to the camera, and info on the gyroscopes.

- Christine
(12/14/2013 8:23:48 PM)
11hmcM Enjoyed every bit of your article.Much thanks again. Much obliged.

- NY
(11/18/2013 1:25:52 PM)
qWTODe Wow, great blog article.Really looking forward to read more. Awesome.

- NY
(10/23/2013 5:38:47 PM)
8RYAvX Thanks a lot for the blog article.Really looking forward to read more. Much obliged.

- NY

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