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(AUDIO) Emmis Continues to Work The Phones


With the relentless support of CEO Jeff Smulyan, Emmis Chief Technology Officer Paul Brenner is on a mission to make radio a permanent part of all cell phones. And he says radio has about a year to get its act together or the wireless industry will walk away. Both Smulyan and Brenner say the wireless industry is now listening to them but they need to be innovative. Brenner believes NextRadio™ is the innovation they are looking for.

NextRadio is being marketed to the wireless industry as an app that represents the best over-the-air radio listening experience on the smartphone. The product, specific to local FM and HD Radio, allows consumers to listen to local radio without using their data plan for pure Internet streaming. We spoke to Brenner about where this is going and he says the clock is ticking.


Both Brenner and Smulyan believe they are making headway with the wireless industry and its a real possibility consumers could see permanent local radio apps on their phones. Brenner says the wireless industry is responding positively to both TagStation and NextRadio. “For the radio industry to captivate the imagination of smartphone users and cellular carriers, broadcasters must innovate and deliver a superior and consistent user experience.”

Mother Nature has played a helpful role in the radio industry's case to be on the phones. Hurricane Sandy is the most recent example of FM radio being a lifeline to citizens when other communication networks suffer disaster-related outages. Brenner says NextRadio is in final beta testing preparing for a 2013 launch on several smartphones and carrier networks.

Brenner says NextRadio leverages the efficiency and scalability of broadcast radio enhanced by the phone’s data channel to deliver an interactive artist and ad experience. "With other features like enhanced synchronous ad types, including SMS integration and couponing, song tagging capabilities, and social integration, NextRadio stands out as a truly innovative mobile experience.”

For more information on both products, visit

(12/14/2013 8:23:48 PM)
11hmcM Enjoyed every bit of your article.Much thanks again. Much obliged.

- NY
(11/18/2013 1:25:52 PM)
qWTODe Wow, great blog article.Really looking forward to read more. Awesome.

- NY
(10/23/2013 5:38:47 PM)
8RYAvX Thanks a lot for the blog article.Really looking forward to read more. Much obliged.

- NY
(11/8/2012 11:27:45 AM)
The analog FM chipsets are a front to get HD Radio chipset royalties from sales. These guys are all investors in iNiquity waiting for their IPO. Can one imagine HD Radio reception in cell phones? iNiquity will fudge any tests, as they did with the automakers. LOL!

- iNiquity
(11/8/2012 9:48:22 AM)
I admire the quest for change, but there's no chance of this succeeding.

- They're fixating on FM transmitting. Most phones don't and will never have a FM receiver. People want more than the 10 options FM gives them. See: or

- The net gives people UNLIMITED choices. Ignoring the huge shift to net streaming is swimming against the tech tide. You'll get tired and drown if you try this.

- Michael Robertson

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