SBS Goes Wall-To-Wall to Help Sandy Victims
Spanish Broadcasting System's 22 major market radio stations and national television network, MegaTV, started a three-day-long radio/telethon Wednesday morning. All the money raised will be used to collect food, clothing, medicine, and household goods for distribution to the victims of Hurricane Sandy. The radio/telethon “Hispanos Unidos” (Hispanics United) will be broadcast from local SBS studios in New York, Los Angeles, Chicago, San Francisco, Houston, Miami, and Puerto Rico.
SBS CEO Raul Alarcon said, “As we learned about the dire conditions in our neighborhoods, SBS decided to coordinate this multimedia effort in order to provide affected residents with food, water, and relief supplies. This is a challenging time for everyone who has been affected by the storm and we want everyone to know that we are doing everything possible to get help to them as quickly as possible.”
Celebrities, politicians, and athletes, along with supporters of the relief effort, will appeal for contributions to provide aid and assistance to those in the East Coast regions affected by the natural disaster. The entire broadcast will also be streamed live on www.lamusica.com .
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