An Arbitron Update For "Sandy" Markets
Arbitron says it's been monitoring the impact of Hurricane Sandy on sample and in-tab performance in PPM and diary markets throughout the Mid-Atlantic and Northeast. For the November Week Three PPM report (10/25-10/31), four markets – New York, Middlesex-Somerset-Union, Nassau-Suffolk, and Philadelphia – were the most significantly impacted by the storm.
Early in the week of November 12, Arbitron will make and communicate its decision regarding the delivery of November Week Three for these four markets. The decision regarding the delivery of November Week Four and the November Monthly report for these markets will be made and communicated during the week of November 19. In all other PPM markets, the current plan is to deliver the November Week Three report as previously scheduled, beginning Monday, November 19, and to deliver the November Monthly PPM reports as scheduled, beginning Tuesday, November 27. At this time, there are no changes planned for the publication schedule for the Fall Phase 2 Arbitrends reports or the Fall 2012 diary survey reports.
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