Making Radio Stronger In A Disaster
Cumulus Misses Political Projection By A Mile
11-5-2012
Cumulus had given Wall Street guidance that it would see a 20 percent increase in political spending for the third quarter of 2012. Monday, the company reported a 10 percent decline for the quarter, compared to the 2010 political spending season. Cumulus CEO Lew Dickey blamed the miss on the economy that allowed television to pull in more political dollars. "The general softness in the economy reached a crescendo in September helping TV clear more political, a lot more than they normally would have. Political was an excellent windfall for our friends in television." Dickey also said digital -- especially social media -- took a share of the political dollars this year. "We assumed we would maintain our share. In reality radio's share declined."
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| - NY |
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(11/9/2012 7:56:11 AM) BWWWWWWWWWWW Haaaaaaaaaa Haaaaaaa Cumulus work week has 18 hours of MANDITORY meetings and BS, that keeps sellers OUT OF the customers face. They are too busy documenting every time they poot to do any REAL work! IDIOTS! |
| - Master Blaster |
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(11/6/2012 5:21:51 PM) HD Radio losers! |
| - LMFAO!!! |
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(11/5/2012 1:01:08 PM) He didnt go after it. His staff was too worried about forcing everyone to focus on CSOS and cold calls to small businesses that have no radio dollars. He focused his staff on crap that didnt matter and missed the elephant in the room. Brutal miscalcuations continue for Senior Dickey and Pinch (BTW When is he retiring...alot of Cumulus problems are caused by Jon Pinch) |
| - smitty |
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