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Entravision Uses Facebook, Scores Big With Latino Rock Concert in L.A.


One reason Entravision had a big 3rd quarter (see story below) was one of the company's most successful annual events. Entravision hosts one of the largest Latin music events in the United States. This year was the 14th year the concert was held and the first year the company incorporated Facebook in its strategy to sell tickets, according to Entravision CEO Walter Ulloa. It was also a record year for national sponsorships at the show which featured the most popular Latin Rock bands in the format who played to over 13,000 fans for over 6 hours at the Staples Center in Los Angeles.

Entravision incorporated its Facebook page by asking listeners to "like" them on the Social Media site. Listeners would then receive a pre-sale code for tickets to the show. Entravision sold half its tickets to the Staples Center concert via this Facebook promotion. The event was completely sold out in 6 hours. Major sponsorships were sold to Budweiser, McDonalds, AT&T and Toyota. Ulloa says it was a record year for sponsorships.

This year 12 million Latinos will vote according to Ulloa. That is a 25% increase in the total from 2008. In 2012 Entravision expects to generate $16 million in political advertising (including its Television properties), an increase of 107% from four years ago. Ulloa believes the Latino population may very well decide who sits in the White House when it's all said and done next week. The company has properties in Nevada, Colorado, Florida and Virginia. All are considered very important states in this election.

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