NAB Reminds Stations to Promote Radio's Power
The National Association of Broadcasters has sent out a message to members to remind them about educational efforts they can take to tell listeners about the power of radio during crisis situation. "We have pre-produced spots that encourage listeners to seek out mobile devices with built-in radio, as well as scripts that stations can customize."
Here's the full message from the NAB to member stations:
This past week, radio’s unflappable strength during crisis situations once again shined through. In the midst of power and communications failures, broadcast radio was there, keeping Americans safe. As a reminder, the National Association of Broadcasters provides numerous tools to help stations remind their listeners of the power of radio. We have pre-produced spots that encourage listeners to seek out mobile devices with built-in radio, as well as scripts that stations can customize.
We encourage you to educate your listeners on the reliability of radio during times of crisis. Your station can be a lifeline in times of emergency, as we saw this week during Hurricane Sandy. Make sure your listeners know how to be prepared. Please visit our website to download spots and scripts, as well as banner ads that promote RadioRocksMyPhone.com. If you’re on the East Coast, please consider customizing one of our scripts (Your Lifeline or Always On Always There) to include relevant recent events.
(11/1/2012 1:36:46 PM) |
What's the matter, no mandate? LMFAO!!!
|- No mandate?|
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