Current Issue:



October 6, 2014:
The DASH Issue
CEA President/CEO
Gary Shapiro





Click here to subscribe to Radio Ink.






Radio Ink Writers




















Wayne Ens

Does Charlie Need The Money?

10-31-2012

At age 71, famed Rolling Stones drummer Charlie Watts has contracted a masseuse to help him deal with his back pain during the Stones upcoming live performances.

Why do you suppose he puts himself through this back pain at his age? Does he really need the money from more concerts? Of course not.

Being a Rolling Stone is part of who he is, and doing concerts is not a job, its what drives him. And noted Rolling Stone guitarist, Keith Richards, after more than fifty years of playing guitar says hes still learning to play guitar. Wowstill learning after 50 years!

Lately Ive noticed a disturbing trend is radio sales. In the last two weeks alone, Ive heard more than a dozen sales managers confidentially referring to their salespeople as "lazy" or as one kinder gentler manager put it theyre reluctant to do the work.

I see and hear about radio salespeople who have "jobs."  They get up and "go to work" because they have to, not because they want to. If you call what we do "work" youre in the wrong business.

Singer-songwriter Kenny Rogers once said, Find something you love doing that people will pay you to do and youll never have to work a day in your life.

Charlie Watts is motivated to endure back pain doing what he loves, and Keith is motivated to keep on learning new licks even though hes already renowned as one of the best guitar players in the world.

And I dont believe front man Mick Jagger has to employ all kinds of incentives or motivational tactics to get the team to hit the road. They do it from sheer inner motivation.

Managers who try to motivate salespeople who do not already have an inner motivation are climbing an insurmountable mountain. In fact, managers cannot motivate people to perform. Managers can only create an environment in which self-motivated people tap into their inner motivation and reach for the starsalways learning, always doing what others said couldnt be done.

If you have people on your team who are "lazy" or "reluctant" to go the extra mile, you have to ask yourself two questions:

1.) Do you have the right people on board? Or should you be offering some of them the opportunity to seek a new career?

2.) If you do have the right people on board, what are you doing to create an environment within which they can tap into their inner motivation?

The Stones dont tour just for the money, the money is simply a measure of appreciation and recognition. In sales, and in concerts, the big check is not the goal, its only the report card. The big check says how much you are appreciated and how much your customers (fans) love you.

Recognition and appreciation, in radio sales and in rock concerts, have to be part of the success formula. Without cheers and applause, there is no jumping enthusiastically into the show.

Poking and prodding the unmotivated, a.k.a "lazy," employee simply creates resistance. Heres the bottom line: Behaviours which get rewarded and recognized get repeated.

You know what behaviours are required to succeed in this business. When you start to recognize and appreciate small improvements in those behaviours, rather than focusing on what is not being done, youll be surprised how "ambitious" your team can become.

Wayne Ens is the president of ENS Media Inc. and producer of SoundADvice, the radio e-marketing system and advertiser seminar that is persuading local advertisers across North America to drop their print advertising in favor of a radio-Internet media mix. He can be reached at wayne@wensmedia.com 




(9/30/2014 4:19:35 AM)
La tension de sortie de l'amplificateur est la charge de l'amplificateur de casque correspondant doit garantir une capacité de sortie de tension de certains, en raison de l'impédance différente de casque, les exigences pour cette capacité n'est pas la même. Valeur voici les RMS, si vous voulez convertir en un pic, puis multiplié par 2,8 sur elle.
nike air max bw pas cher http://www.fpifrance.fr/index/

- nike air max bw pas cher
(9/25/2014 8:04:14 PM)
Cette section est dédiée aux étudiants et amis, et une large gamme de Walkman est le compagnon de l'étudiant. Je ne sais pas combien de Walkman, en cas d'erreur, s'il vous plaît corrigez-moi Walkman peut être considéré comme un petit système stéréo, déjà inclus dans l'audio Walkman, amplificateurs, écouteurs ces trois éléments.
soldes nike air max http://www.fpifrance.fr/index/

- soldes nike air max
(9/7/2014 5:01:19 AM)
1, des maux de tête (toutes sortes de maux de tête peut être): premières jus de radis blanc, deux gouttes de chaque goutte du nez (les deux narines deux gouttes), deux fois par jour, une fois tous les 45 jours et peuvent déterrer les racines. Jichi poivre, 2, vertiges (étourdissements): un canard, haricots 20, mélanger l'eau bouillante, le vol du matin, une fois par jour, une fois tous les 7 jours avec des effets spéciaux.
lunettes de soleil ray ban femme pas cher http://www.seychelles-resa.com/image/actu/

- lunettes de soleil ray ban femme pas cher
(8/27/2014 5:38:25 PM)
Comparaison de ligne Shen. Avec lui courir quand on se sent particulièrement évidente dernier venu de parler de l'expérience d'écoute.
lunettes soleil ray ban or http://www.sudest-mobilites.fr/horaires/

- lunettes soleil ray ban or
(9/7/2013 5:41:39 AM)
TfCFmk I really enjoy the post. Want more.

- NY

Add a Comment | View All Comments

 

Send This Story To A Friend



 
Advertisements

Advertisements