Current Issue:

Current Issue

On The Cover:
Cumulus Chairman Jeff Marcus

Click here to subscribe to Radio Ink.

Radio Ink Writers

How NJ Broadcasters Have Prepared For Sandy


New Jersey Broadcasters Association President and CEO Paul Rotella tells Radio Ink stations in his state have been preparing for Hurricane Sandy since Friday. "This is a perfect example of how only  local radio and TV can provide the critical information our audiences need to know in times of emergency. Sure, you can get a big picture overview from some media sources, but our citizens need to know much more detailed and salient information that only local broadcasters can provide." Rotella has been in constant contact with local authorities and many New Jersey broadcasters and has details for us on how things are looking as the storm approaches.

Rotella says during Hurricane Irene (in 2011), some New Jersey broadcasters stayed at their stations for three days straight, without commercial interruption, and without food and many of the basics taken for granted under normal operating conditions. "I'm extremely proud to be a part of this wonderful industry, which is filled with so many dedicated and talented people, all of whom continue to serve their communities and their audiences without regard for their own needs, and sometimes safety. God willing, we will all survive this storm without the loss of life or limb."

Rotella says all of the stations he's spoken with report that staff's are preparing for the storm with sleeping bags, emergency generators and special weather alerts. "This is when radio shines. Are we ready? Of course; thats because we usually stand ready, often prepared for anything---thats what local radio is all about: being prepared, being nimble, and being informative, with real information our listeners need."

The association has been providing situational reports as they come in from the various authorities. In addition, Rotella says, the association has been preparing emergency Essential Personnel ID Certifications, so broadcasters can travel on the roads during the state of emergency.

As far as broadcasters having the needed back-up equipment to stay on the air, Rotella says you just never know what to expect. "They all start ready, but as the storm intensifies, the hazardous weather can wreak havoc with towers and generator performance. As usual, New Jerseys broadcasters will rise to the occasion and provide the lifesaving information that our citizens will need to weather the storm. Its what we doit what Real Radio is all about!  Im so grateful for their unselfish and faithful service, and for their unwavering support of the New Jersey Broadcasters Association. I know I speak for all of our members when I say they will do all things humanly possible to keep their loyal audiences informed and up to date on the storms progress, as well as the effort that will be sorely needed in the aftermath of Sandy. Its not a gut feelingits a mathematical certainty."