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Touting Mobile Facebook Nails Earnings

10-24-2012

Facebook reported revenue of $1.26 billion in the third quarter, an increase of 32% over the same period last year. CEO Mark Zuckerberg said, "I believe that over the long run we're going to see more monetization for time spent on mobile than on desktop. On mobile, we believe ads will be more like TV." Mobile  only accounts for 14% of total Facebook ad revenue, which only rolled out mobile ad products in March. Facebook has 604 million mobile monthly active users, up from 543 million three months ago



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