Worldwide, Internet Ad Spend Growing in 2012
Nielson is reporting that advertising is on the rise around the globe and across nearly all media types. Radio, which saw a global increase of 6.6 percent, was up in all regions measured. Here are the numbers, according to Nielsen’s Global AdView Pulse report Internet (+7.2%), radio (+6.6%) and TV (+3.1%) offset the 1.3 percent decline in magazine spending in the first half of 2012, leading overall advertising investment to be up 2.7 percent.
Internet advertising made a powerful surge in the emerging markets of the Middle East & Africa (+30.3 percent) and Latin America (+20.6 %). Interestingly, despite being down in overall ad spend, Europe saw the third highest increase in Internet ad spend of any region (+11.2%). Magazine spending fell significantly in both Europe and North America, but magazines and newspapers both saw growth in other markets including Latin America, Asian Pacific, and the Middle East & Africa.
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