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Beck Launches Line of Blue Jeans

12-16-2012

For $129.00 you too can walk the planet in a new pair of Blue Jeans from the Glenn Beck line of clothing (yes, he has a line of clothing. Go to www.1791.com). Beck said he was outraged last year when he saw the new Levis ad featuring protesters and revolutionaries. The iconic company even adopted the tag line the uniform of progress. Not a fan of boycotts, Beck said they would simply create an alternative, and let the consumer decide.

Beck said on his show, "I went and I found the company that makes the original denim. Its in North Carolina its [called] Cone Denim. These are the people that made Levis. They made the original denim for the 501s right after they became‑‑ they weregold miner jeans for a while. They were made in California in the late 1800s. Right before the turn of the century they started to take off, and Cone Denim, the oldest operating loom in the United States, still operating, made that denim. So I went to Cone and I said, Can you still make the 501, you know, that quality denim? They said, Oh, yeah. You mean red selvage?

So why get into the jean business? Beck said he was outraged last year when he saw the new Levis ad featuring protesters and revolutionaries (see it here). The iconic company even adopted the tag line the uniform of progress. Not a fan of boycotts, Beck said they would simply create an alternative, and let the consumer decide.



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