Automotive Continues to Drive Economy
Radio's largest advertising category continues to be the bright spot of the U.S economy. Americans purchased more cars in September which helped to advance the economy 1.1%. Auto sales climbed 1.3%, after a 1.8% increase in August. Cars and light trucks sold at a 14.9 million annual pace in September. In the November 5th issue of Radio Ink we interview car dealers from around the country about how radio is playing a role in what's turning out to be a banner year for the automotive category.