Mobile Shoppers to Increase 50% in 2 Years
This news comes from a report just released from Juniper. The report says user numbers will grow to 580 million by the end of 2014, up from 393 million this year. "This is the direct result of greater consumer confidence in the mobile device as both a content browsing and payment mechanism," according to Juniper. The report also says the average size of purchases will also increase.
The report did mention that growth will continue "to be constrained by the fact that a majority of retailer sites are still not optimised for mobile browsing, registration or purchasing." According to report author Dr Windsor Holden, “Consumers increasingly expect to be able to buy their products and services via their smartphones and tablets. Companies which do not offer this option face falling behind their competitors.”
Get more information about the report HERE
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