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Mason Gets The Last Laugh in New York

10-9-2012

It wasn't too long ago that lawyers for CBS and Merlin Media were swapping threatening letters over slogans and phrases being used in both New York and Chicago. Yesterday that battle became a distant memory with the announcement of the CBS $75 million purchase of WRXP-FM.

Less than a year ago, Randy Michaels was trying to compete with CBS with his all news product. CBS was not about to make his life easy. In January CBS lawyers sent Merlin a cease and desist letter demanding Michaels stop using phrases like "All News, All The Time" and "We'll Give You The World," on WEMP

in New York. Merlin eventually agreed to the CBS demand but not before Michaels sent CBS a sarcastic letter of his own. "Michaels wrote, unlike Merlin Media, CBS is in violation of the law by falsely advertising services it offers at WINS. "In particular, announcers at WINS proclaim at the top of every hour that WINS is New York's One and Only news Station." Michaels says this statement is patently false and has been so ever since Merlin launched FM News 101.9 (WEMP) in New York in August of 2011. The letter gives CBS until today to "cease and desist from making these false advertising claims."

Of course CBS never stopped and what ceased to exist was the news/talk format on WEMP which eventually flipped to alternative and will eventually flip to all-sports WFAN. When this deal was announced yesterday we wondered if Mason called Michaels and said, Randy, it was nice doing business with you.



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