Severino To Lead Point's Sales Division
Point Broadcasting has launched a new sales and marketing division for all of its radio station clusters and affiliated companies, including new digital products currently in development. Its newly appointed Executive Vice President of Sales and Marketing Services, Dave Severino, will manage the Sales and Marketing Services Division.
Severino comes to Point after having most recently serving as VP/Director of Sales for KLOS/KABC/Dodgers Radio Network and General Sales Manager of KLOS, in Los Angeles. Previously, Dave spent 15 years at the CBS cluster in Los Angeles eventually serving as GSM at KLSX during its years with an FM Talk format. He also served as GSM when the station flipped format to CHR as AMP 97.1FM (KAMP).
The new division will be responsible for all sales functions and client marketing services provided by Point and its various subsidiaries and affiliated companies in Southern California, including Gold Coast Broadcasting in Los Angeles and Ventura Counties, LC Media LP in Riverside and San Bernardino Counties, Rincon Broadcasting LLC in Santa Barbara County, High Desert Broadcasting LLC in the Antelope Valley (Northern Los Angeles County and Kern County), and some new enterprises to come.