Magic Drop Spanish Broadcasts From Radio
The Orlando Magic have been heard on the radio in Spanish since 1997. That will end with the upcoming season. According to the Orlando Sentinel, games will only be heard on www.elorlandomagic.com. Magic CEO Alex Martins says, "We had a lot of conversations with the local Spanish radio stations. One of the challenges that we had in being on some of those outlets was we couldn't get any measurements of what our listenership was in terms of numbers."
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