Current Issue:

September 8:
The Radio Show Issue
Emmis CEO Jeff Smulyan

Click here to subscribe to Radio Ink.

Radio Ink Writers

Why We Purchased Emmis Interactive


CEO Jeff Haley says Marketron and Emmis Interactive have had a strategic alliance for the last 18 months,  sharing a lot of customers and with products that are complementary, and the conversation to bring the two companies together started last spring. Haley says there were two big reasons to bring the companies together.

"The first is service," he says. "Both companies are highly customer-oriented. The second is innovation. I think we are being innovative at Marketron with our new Web-based platform, and Emmis Interactive has a strong legacy of innovation."

Haley says part of his mission at Marketron is to expand product offerings, growing it into much more than a back-office and traffic-billing software provider. Purchasing mSnap last year was a big step in that direction. He says,  "MSnap for our Marketron Mobile product clearly brings us into the listener engagement and loyalty space. The product that Emmis Interactive had, and has been developing -- like Base Station, which is essentially a content management system for the digital presence of the radio station -- in addition to that, they have added several products, several tools in part of that mix. One of them is GeoStation, which allows you to put a geographic overlay of your engaged listener base so that both a programmer and an advertiser can see where the listeners are for a radio station. We think those are very, very strong tools and add a lot to the mix of what we provide our customers now."

Haley explains more about what he hopes to accomplish with Marketron: "In the very first stage, taking the information that traditionally has existed in the back-office traffic function and helping to move that data through the organization seamlessly. That brings us to our Web-based platform, MediaScape, which allows tremendous amounts of reporting tools that can be created instantly.

"We launched, at the Radio Show, our Insight reporting tool. Insight uses the same data that has existed in our traffic systems for years, but brings it into the financial offices of a broadcaster in real time, so they can do pacing reports, updates, average unit rates -- a tremendous amount of ad hoc reporting that they can create out of a Web-based tool that traditionally used to be created by hand on a weekly basis in an Excel program. Now, with our Insight tool, you can update that hour by hour and minute by minute, and it's in real time. We are creating tremendous efficiencies in data-reporting structures in broadcasting. We think there are also tools like that, that can help with listener engagement and in a variety of other areas in the mobile space, and that's where our mSnap acquisition happened last year. We expect to grow and to broaden our services significantly for broadcasters."

(9/21/2014 2:15:02 PM)
Après que les cartes n'ont pas Tianfu relais avant que les passagers doivent recevoir un aller-simple boîte de billetterie libre est cartes Jeton, brosse Token Card relais, quand les portes de la station seront mis carte Token par carte de crédit et reçoivent un billet aller simple, sont ne sera pas facturé, ni déduira le solde de la carte ou les temps de déplacement. Officielle Bus Group dit, la mise en service permet au grand public de mieux s'adapter à transit pistes rapides.
lunettes rondes homme

- lunettes rondes homme
(9/19/2014 6:58:21 AM)
thanks for share!
nike air max premium tape

- nike air max premium tape
(9/15/2014 3:24:57 PM)
thanks for share!
manolo blahnik usa

- manolo blahnik usa
(9/14/2014 11:35:16 PM)
First Financial Daily peigne statistiques montrent que à 10h00 le 4 mai, la banque a vendu le taux prévu de rendement annuel de 6,5% (ou plus) d'un total de huit produits financiers, y compris Taicang Banque commerciale rurale émis contre des personnes pour une période de 31 jours de «produits financiers chaque jour 61 (90101) en RMB et produits spéciaux de gestion de patrimoine à partager le surplus premier 176 plan de roulement (736 jours), Shanghai Pudong Development Bank section spéciale des produits financiers personnels 30 publié Tim Lee envisage de profiter de bénéfice (de la banque privée exclusive) (731 jours), «rendement annuel attendu de ces trois produits financiers sont 7% de données Affiche 21 Avril 27 Avril 1056 Total des Modèles de produits financiers à période, le rendement moyen à l'échéance de 5,33%. Parmi eux, le Jucaibao 2013 la classe structurale de Ping An Bank a publié (sous-jacent) produits financiers 10 yuans au rendement annuel réel de jusqu'à 8,0 pour cent, selon le taux d'escompte a été classé numéro un des statistiques de réseau, les stocks ont cinq petits période de vacances Les banques commerciales émises 3.14 cinquante et un produits financiers exclusifs, le taux attendu de rendement moyen de 5,68%.
nike air max tn requin

- nike air max tn requin
(9/9/2014 12:55:30 AM)
Hello there! Do you know if they make any plugins to assist with SEO? I'm trying to get my blog to rank for some targeted keywords but I'm not seeing very good results. If you know of any please share. Kudos!
womens nike air max 2011

- womens nike air max 2011

Add a Comment | View All Comments


Send This Story To A Friend