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Radio Mercury Winners Unveiled

10-3-2012

Winners for the 2012 Radio Mercury Awards were announced Wednesday evening at the 21st annual awards reception as part of the 2012 Advertising Week Conference in New York. This years Best of Show Award went to JWT San Juan for their campaign, The Most Popular Song for client Banco Popular de Puerto Rico by JWT San Juan/Medianet, marking the first time a Spanish language spot and/or campaign has won Best of Show.

Campbell Ewald CEO and Chief Judge Bill Ludwig said, 'The Most Popular Song,' by JWT San Juan was truly the most thought-provoking, creative, and effective submission we heard. This campaign helped reinvent the way clients use radio as an advertising medium, and most importantly found a unique way to directly connect with consumers.
 
RAB President and CEO Erica Farber said, This was a stellar year for radio creative, the winning brands showcase the array of radios advertisers. This is a true testament to radios ability to engage consumers, build awareness, and influence culture.

This years Marketer of the Year Award was presented to Martine Reardon, chief marketing officer, Macys, on behalf of radio by Greg Glenday, president, Connections, Clear Channel Media + Entertainment. The award was presented to Macys for their partnership with radio and truly understanding the value of the medium and taking advantage of all that it has to offer by utilizing radio across multiple channels, from local connections to national outreach via broadcast, digital, social media, live events, personality, and artist integration.

Here is a list of all the 2012 winning spots. You can listen to them by visiting www.radiomercuryawards.com.  
$50,000 Grand Prize Best of Show
The Most Popular Song
Banco Popular de Puerto Rico
JWT San Juan / Medianet

$5,000 Prize Agency / Production Winner
Too Old
Citibank
Publicis New York

$2,500 Prize Agency / Production Winner
Cock Fight
HBO/ Eastbound and Down
BBDO New York

$10,000 Integrated Radio Campaign Winner
The Most Popular Song
Banco Popular de Puerto Rico
JWT San Juan / Medianet

$5,000 Public Service/Awareness Winner
Husband
Mujeres Latinas en Accion
Lapiz

$5,000 Radio Campaign Winner
The Most Interesting Man
Heineken USA Dos Equis
Havas Worldwide New York

$5,000 Radio Innovation Prize
Open Happiness Rollercoaster Record
The Coca-Cola Company
Fitzgerald+Co

$5,000 Radio Station Produced Winner
Shifty Eyes
Oak Park Natural Pet & Fish
WGN - Tribune

$5,000 Spanish Language Winner
Clear Words
P&G / Clearblue
Lapiz

$2,500 Student Produced Winner
The Vow
National Coalition Against Domestic Violence
The Creative Circus



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