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WLS-FM Rebrands To Classic Hits

10-1-2012

Senior Vice President of Programming for Cumulus Jan Jeffries says, "We announced the evolution of  WLS-FM to 'Chicago’s Classic Hits…94-7 WLS.'" The station will have a new lineup starting today. Brant Miller is the new morning man, replacing Dave Fogel who was let go last Thursday.

Jeffries says, “The final important piece of the redirection of WLS-FM is in place. I'm thrilled to announce Brant Miller will wake up Chicago each morning. We got the band back together from when we were all at WLS back in the day."

Here's the new WLS-FM lineup:
Brant Miller - Mornings
Greg Brown - Midday
Fred Winston - PM Drive
John “Records” Landecker - early Evenings
Dick Biondi - late Evenings




(10/25/2012 8:56:39 PM)
Great Programming,

First take off all oldies except for 300 and then repeat the same songs every 6 hours. Then report to the public that no one is listening so you have to change format.

Sounds similar to Bain Capitol Leveraged Buyouts. First put a company that makes profit into huge debt and then report, you're not making money so you must go into bankruptcy.

How clever.

Paul P.

- Paul Paulson
(10/25/2012 8:54:49 PM)
Great Programming,

First take off all oldies except for 300 and then repeat the same songs every 6 hours. Then report to the public that no one is listening so you have to change format.

Sounds similar to Bain Capitol Leveraged Buyouts. First put a company that makes profit into huge debt and then report, you're not making money so you must go into bankruptcy.

How clever.

Paul P.

- Paul Paulson
(10/1/2012 4:25:44 PM)
Ditto with Beckman's statement. Simply spin the the classic Top 40 hits without sounding too AC, let alone inject more personality instead of being 'bland' with the intro clock ... make it a statement, not a rip-and-read liner break. In other words - "execute, not substitute"! Make it fun again.

- L.A. Lanier
(10/1/2012 12:09:11 PM)
Ye. Can't use "Oldies"... That word is poison. Can't play that older music... That just attracts listeners we don't want, because they are old and never spend any money.

Another one bites the dust.

- Phil Beckman

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