Clear Channel Teams With ESPN In Atlanta
It's official, WGST-AM is now carrying ESPN Deportes. The former talker flipped to the Spanish-language sports station Friday afternoon. It was clear a format change was coming to WGST after Cox picked up Rush Limbaugh. ESPN has been aggressively seeking affiliates for ESPN Deportes, most notably picking up New York City just a few weeks ago.
Senior Director and GM of ESPN Deportes Radio Oscar Ramos said, “We are proud to extend ESPN Deportes Radio to the Spanish-speaking sports fans in Atlanta. Our agreement with Clear Channel Media and Entertainment will allow us to provide comprehensive sports programming relevant to the Hispanic audience that was not available in this market. The addition of 640 AM to our portfolio of stations also solidifies our commitment to continue expanding our national presence.”