Eastlan to Measure Wilmington and Saginaw
Both former Arbitron markets will now be measured by Eastlan Ratings beginning with the Fall 2012 period. Arbitron’s service to these markets was dropped earlier this year. Wilmington Market Manager for Sunrise Broadcasting Brian Schimmel said, “Having reliable audience research in this day and age is vital. Eastlan provides this at an affordable rate. I’ve been watching Eastlan’s growth over the past decade and feel comfortable with their product in this market.”
Next Media General manager in Saginaw/Bay City/Midland MI Shannone Dunlap said, “I chose Eastlan to survey radio listening habits here because Arbitron priced themselves out of this market.
Eastlan Ratings is privately held media-research firm headquartered in Bellevue, Washington with offices in Connecticut, Missouri, North Carolina and Oregon. Eastlan Ratings was formed in 1999 and provides radio audience measurement data to markets across the United States. For more background see www.eastlanratings.com.