CMG In Connecticut Launches Local Website
Cox Media Group Connecticut has launched a new website (www.Ctboom.com), created by the radio group as a stand-alone entity with a local take on pop culture, news, sports, music, and area happenings. The site is directed by Operations Manager Keith Dakin and maintained and updated by an in-house Web curator/APD, Kevin Begley, as well as outside freelance writers and many of the station personalities and support staff.
Market Manager Kristen Okesson says, “Our goal is to develop innovative ideas which will allow us to continue to grow our business, but most importantly ensure a long, sustainable future for our cluster. We are fortunate to have incredible talent and are excited to utilize them as we re-create what it means to be a radio station in 2012."
The site will have a daily feature story, as well as constant articles, blogs, photos, homegrown podcasts, live streaming, videos, and more. From a business perspective, the unique spin is that this site is completely separate from CMG Connecticut’s radio stations, and the only connection is the cross-promotion opportunities the site affords.