Cumulus Media Networks Joins Marketron's Network Connect
Marketron completes the interface connecting Cumulus Media Networks' network traffic system with Network Connect, Marketron's service automating network orders and scheduling. Cumulus Media Networks has more than 4,000 affiliate stations.
"At Marketron we pride ourselves on developing best-in-class technology and services for our customers," Marketron President/CEO Jeff Haley said. "Cumulus Media Networks' integration with our Network Connect service is another example of how Marketron is delivering game-changing solutions to our customers and advertisers. Through Network Connect, advertisers and media organizations can now more easily and efficiently make and process network orders."
Network Connect is already integrated such major networks as Dial Global, Premiere, and United Stations Radio Networks.
Cumulus Media Networks CTO Alfred Lutter said, "As one of the largest media networks in the country, it's important for Cumulus Media Networks to foster partnerships with the best technology and solutions providers in the space. Each year, our affiliates reach over 121 million listeners in the 12+ demographic each week, and the Cumulus integration with Network Connect creates a valuable and efficient work flow for our affiliate stations and advertisers. We look to leaders like Marketron to propel our industry forward. Network Connect is a prime example of just that."
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