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MLC Makes Rep Deal With MonitorLatino


Media Latino Communications will provide exclusive national representation for Spanish music-monitoring service MonitorLatino under a just-announced agreement. MLC will also deliver spots to MonitorLatino affiliates and collect affidavits via its digital spot-delivery and affidavit-collection system.

"We are delighted in partnering with MonitorLatino, the premiere music-tracking system for Hispanic radio stations and artists," MLC GM Jesse Rios said. He noted that the addition of MonitorLatino brings MLC's client base to more than 400 affiliates across the United States.

MonitorLatino was founded in 2003 and uses Radio Tracking Data; Radio Tracking Data Inc. President/CEO Juan Carlos Hidalgo said, "We are committed to be the top premiere Spanish radio monitoring company serving Hispanics in the U.S., and we are very excited to begin our partnership with Media Latino Communications as they will help us accomplish our goals by providing the best sales representation throughout their 400 affiliates across the United States."

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