Jelli Launches Advertising Platform Capability
Social radio platform Jelli says it has launched advanced new advertising features in the Jelli Platform. The new platform allows radio stations to use Jelli as an ad serving network for terrestrial radio advertising. The company also signed new deals with Mapleton Communications and Opus Media Partners to deploy the Jelli Platform at over 50 stations.
Here's how the new platform works.
- The Jelli Platform enables stations to monetize unsold on-air inventory to supplement local selling efforts.
- To deploy the Jelli Platform, each station integrates a Jelli server at their station and connects it to the Internet.
Then the station allocates inventory to the Jelli Platform using their existing ad trafficking and scheduling software. Jelli takes it from there, serving radio ads on the air, and paying the station for those ads.
The Jelli Platform is available immediately, with an “Advertising Only” option to complement Jelli’s proven “Programming” offerings. To learn more about Jelli’s programming or advertising solutions, contact firstname.lastname@example.org.
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