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Premiere to Rep LDR


Clear Channel's Premiere and Daniel Anstandig's Listener Driven Radio (LDR) have signed an agreement to work together, starting in January. Premiere will offer LDR to multiple radio station formats on a barter basis and provide ad sales representation for each of the LDR software products for radio. Listener Driven Radio lets listeners vote and affect live and automated playlists in real time, all within the rules set by the radio station’s Program Director.

Listener Driven Radio’s software allows audiences to collaborate in minute-by-minute programming and is designed to tie directly into a radio station’s automation system and music scheduler. Listeners vote and participate from their web browser, mobile, or tablet device. Listeners can also sign up for “instant alerts” by SMS, Twitter, or E-mail when their favorite songs are going to play.