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Make Your Station Legendary

 9-14-2012 

Legendary status and what it means in our business is worthy of discussion. And radio stations that achieve legendary status are unique entities that deserve celebration. In the dictionary, "legendary" is defined as: extremely well known, famous or renowned, celebrated in legend. So let's break down how and why a radio station becomes legendary.

Legendary stations:
-- understand the significance of their past but never stop advancing in the present and for the future.
-- live, breathe, and embody the spirit of their market.
-- not only care about their community but love their community.
-- aren't afraid to experiment and invent fresh angles.
-- have unified teams within all departments...from sales to programming to engineering to promotions. Even the receptionist is aligned with the mission.
-- have an incredible understanding of what great customer service means for its sales customers and its listeners.
-- have a flair for thinking big.
-- are calm in the moment of competitive battle because they know who they are.
-- have a great time doing what they do!

My favorite element of legendary radio stations is one of the things that you can only experience when you walk into their building. When you walk into a legendary radio station you can feel it, you can smell it, and you can taste it. The energy is contagious. The spirit is alive.

The legendary crop of stations is large and I couldn't list them all here. But WMMR, WRIF, WMJX, WBT, WDHA, KROQ, WHTZ, WGN, WTOP, WBEB, KISW, WKLH, WFAN, and all of the others, deserve to be celebrated!

Buzz Knight is the Vice President of Program Development for Greater Media and he can be reached at bknight@greatermediaboston.com. Knight was named among “Best Programmers” by Radio Ink Magazine in 2007 and 2010. He has served on the programming subcommittee of the National Association of Broadcasters(NAB) and is currently a member of the Arbitron Radio Advisory Council and the National Association of Broadcasters (NAB) COLRAM Committee.

Read more articles by Buzz Knight HERE




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