The Young Lead Growth Among Smartphone Owners
Nielson reports U.S. Smartphone penetration continued to grow in July 2012, with 55.5 percent of mobile subscribers in the U.S. now owning smartphones. In July 2011, 41 percent of mobile subscribers owned smartphones. According to Nielson. Young adults are leading the growth, with 74 percent of 25-34 year olds now owning smartphones (up from 59 percent in July 2011). Teenagers between 13 and 17 increased even more. The majority of teens, now 58%, own a smartphone, compared to 36% just a year ago.
“Among most age groups smartphones represent the majority of U.S. mobile subscribers, but American teens were the age group adopting smartphones the fastest,” Nichole Henderson, a Nielsen analyst, said. “As teens increase in their share of smartphone owners, mobile carriers and manufacturers should consider how to market to this growing group.”
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