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Entercom Chooses WideOrbit For All 23 Markets


WideOrbit, a company that provides advertising management software says Entercom has selected WO Traffic, WideOrbit’s sales, traffic and billing solution, and WO CRM for all of its 100-plus stations that span 23 markets. Leslie Hartmann, Business Analyst and leader of the WideOrbit implementation project at Entercom said, “This was more than a traffic decision for us, but a revenue management decision. With a long-term partnership with WideOrbit now in place and the traffic system installed in all of our markets, we are able to focus on customizing the product and tools to best suit Entercom’s needs and strategic vision."

More than 800 radio stations use WO Traffic, WideOrbit’s sales, traffic and billing solution that enables broadcasters to manage multiple stations, markets and groups from a single database. WideOrbit will be providing live demonstrations of WO Traffic, WO CRM and all of its solutions for radio at the 2012 Radio Show in booths 805 and 905 at the Hilton Anatole in Dallas, Texas, September 19-21. For more information or to schedule a meeting or demo, go to or contact Mike Zinsmeister at