No Salvation For Newspapers That Head to Web
Many American newspapers have been trying to transition from the highly expensive print model to an online model. With the expectation from the consumer, perhaps, that news on the web should be free, newspapers are finding out that transition might not be that lucrative.
Poynter.com says Newspaper Association of America advertising statistics show $798 million in newspaper print losses for the first half of 2012. That is only slightly offset by a $32 million gain in digital. The ratio of losses to gains is 25 to 1.
Poynter says, "for the first half of this year, print ad losses slowed slightly to 8 percent, compared to 9.2 percent for all of 2011. But digital advertising was up, year-to-year, only 1 percent in the first quarter and 2.9 percent in the second."
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