CRS Teams With Edison For New Research Project
The new research called “A Day In The Life Of A Country Fan,” will be presented at CRS 2013 according to Executive Director Bill Mayne. CRS says the scope of the project is almost entirely video-based in its methodology and presentation. Known as Ethnographic Research, the study will examine the Country music fan in their day-to-day environment, recording in high-definition video various activities conducted at work, at home, and in their vehicles.
Mayne says, “We are very excited to have Edison Research bring us to a new level this year by actually taking us into the home, car, office, and other natural environments of the Country fan. This will allow us to see how they listen to radio, discover new music, use new media and more in their daily life. Joel Raab and his research committee have put together one of the most powerful and useful experiences at CRS 2013 for our attendees to take back to their businesses for profit. You simply cannot afford to miss this!”
Edison Research Co-founder and President Larry Rosin added, “We are so pleased to be working together with CRS again this year. Our team will be spending the entire time from today until CRS in February working to bring the Country Radio industry an extremely dynamic, interesting and useful presentation. We will be delving deeply into exactly what role Country Music and Country Radio play in people’s lives.”