Current Issue:

Current Issue

On The Cover:
Cumulus Chairman Jeff Marcus

Click here to subscribe to Radio Ink.

Radio Ink Writers

Mobile Revenue Growing at Pandora


Recognizing the role smartphones have in the lives of consumers, Pandora has made a strong effort, and is succeeding, at growing its mobile revenue and its mobile platform. Despite the much smaller screen (compared to a PC) CEO Joe Kennedy says the company generated $59.2 million in mobile revenue, 53.2% from advertising, the rest from subscriptions. He says, despite the smaller screen, consumers are so much more focused on the device than on a PC, indicating advertisers see better ROI. 75% of Pandora's listening hours now come from mobile. Pandora offers consumers a $4.00 per month plan which gives them access to the music without ads.