Arbitron Hires Former Nielson Exec For New Position.
Manish Bhatia (pictured) joins Arbitron in a newly created position, Executive Vice President, New Product Innovation. Bhatia will direct the Arbitron cross-platform initiatives and lead the teams that are developing additional research services outside the company’s core radio business. Since 2010, Bhatia had been President and CEO for Symphony Advanced Media, a Silicon Valley-based startup serving advertisers with cross-media insights.
From 2007 until 2010, Bhatia worked for The Nielsen Company focusing on advanced TV, online, mobile, and social media measurement. As President, Advanced TV Services from 2009 to 2010, he led efforts to leverage set-top box tuning data to create new insights into television audience behavior. As President, Global Services and U.S. Sales for Nielsen Online, he lead the integration of the 2007 acquisition of NetRatings into the Nielsen organization and developed services to deliver integrated cross-media insights including the integration of television and online behaviors, as well as online and mobile behaviors.
Prior to the 2007 acquisition of NetRatings, Bhatia served as Executive Vice President, Global Operations and U.S. Sales for the Silicon Valley-based, NASDAQ-traded Internet research firm. At NetRatings, he led the product, strategy, research, engineering, and operations functions globally, and directed the sales and client service functions in the U.S. Mr. Bhatia began his research career at Nielsen in 1989, working for Nielsen Media Research and Nielsen Interactive services. He joined NetRatings in 2002.
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