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Is Radio a Slave to The Quarter Hour?

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8-26-2012

In this week's Sales Meeting Podcast, we interview Tom Talbott, the CEO of Talbott Marketing. Talbott is a former radio salesperson who advanced through the radio ranks to General Manager before starting his own advertising agency. We asked Talbott about the importance of relationships, the length of stopsets, whether radio has an understanding of digital, and how he utilizes radio for his clients. Talbott says, among other things, radio commercials are not very creative and the industry has become a slave to the quarter hour.

Listen to our Podcast HERE




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