Townsquare Purchases MOG's Ad Network
The official announcement is expected to be made at 9 a.m. this morning. This Townsquare purchase, believed to be a little over $10 million, has more to do with Townsquare's national websites than its 242 local radio station websites. The MOG network, which has 60 million unique monthly users, sells ads from about 1,500 publishers (a third party provider serves the ads), and Townsquare was already using the network to serve ads for its consumer site www.tasteofcountry.com.
In addition to radio, Townsquare is building a digital business, so this purchase fits into their big-picture strategy. Other national Townsquare websites include www.popcrush.com, www.screencrush.com, and www.ultimateclassicrock.com. The company has about a dozen of these consumer-focused sites. The MOG network has offices in Berkley, Santa Monica, Chicago, and New York. All offices will remain open and all employees will remain employed.
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