Emmis Sells KXOS/Los Angeles
August 23, 2012
Emmis pulls the trigger on the sale of Spanish Hits KXOS/Los Angeles to qualified designees of Mexico City-based Grupo Radio Centro. The price is $85.5 million, most of which will go to pay down Emmis debt.
Emmis recently announced it was negotiating to further extend the recently expired provision of the put and call agreement that gave GRC the right to buy the station for the $85.5 million figure -- after the August 8 deadline passed, the price was set to go up to $110 million, but the companies said at the time that they were still negotiating. According to an SEC filing, on August 20, that part of the agreement was extended through August 23, and now the sale has been made.
The original seven-year LMA gave GRC the right to purchase the station for $110 million during that term or for Emmis to require GRC to purchase the station for that amount when the term expired. But earlier this year Emmis and GRC adjusted the deal to offer the reduced price if a deadline was met.
GRC began operating KXOS (Exitos) under an LMA in 2009, flipping the format from Rhythmic AC "Movin" in April and changing the calls from KMVN to KXOS in June of that year.
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(8/24/2012 11:20:50 AM) |
For Emmis Communications, there is NO doubt this was an excellent deal, but for GRC, was it? Currently, is an LA station really worth gthis much, nowadays?? Furthermore, KXOS, ever since it started, it has NEVER been a top station in the market, (where having numbers is a must), despite the strong signal it has....GRC definitely has the money, but was this a wise investment for GRC?? In this current market, and with an underperforming station, how long will it rake GRC to get their ROI??
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