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"Radio Needs To Be Fearless."

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In our continuing series of interviews with Advertising executives across the country, Buzz Knight spoke with Mike Sheehan who is the CEO of Hill Holiday. Sheehan heads one of the top advertising agencies in the country with a client list that includes Dunkin Donuts, Bank of America, Verizon and Chili's. Sheehan began his career as a copywriter and creative director so he has a complete understanding for the creative challenges and opportunities radio faces. Sheehan sees radio sales reps in his office all the time and he offers up some advice on how they can compete for more of his budget. He says be fearless, improve your content and learn how to use digital like TV has. Listen to Buzz Knight's interview with Sheehan HERE


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