NAB Hosting Webcasts for Small Market Broadcasters
The new series of webcasts is called "NAB Virtual Academy for Radio: Big Ideas for Small Markets." The series will include consultants, trainers, broadcasters, and personalities, with the first webcast taking place Tuesday, October 2. NAB Executive VP for Radio John David said, "The information presented will empower broadcasters to maximize their potential." The webcasts cost $49 per session or $99 for the three-session package.
Valerie Geller, president, Geller Media International, will host the first webcast, entitled, "Powerfully Engage and Grow Your Audience by Mastering Social Media." Geller will discuss low-cost, high-return social media tips that will allow small market radio stations to increase audience engagement, ratings, and advertiser response. Doug Stephan, host of "Doug Stephan's Good Day!" will provide opening remarks.
The second webcast, "Tips to Recruit and Retain the Best," takes place on November 15. Laurie Kahn, president and CEO, Media Staffing, will discuss how to effectively manage multiple properties, build a staff that will grow station revenue, and compete with other local employers. Steve Newberry, president and CEO, Commonwealth Broadcasting Corporation, will provide opening remarks. The final webcast, "Ten Ways to Master Managing Multiple Stations," will include organizational and human resource advice and cost-cutting strategies.
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