Christian Not Invited To iHeartRadio Party?
When asked about adding his stations to the iHeartRadio platform, SAGA Communications CEO Ed Christian said he hasn't been asked. "Nobody's invited us into that party." SAGA has 91 stations in 26 markets, three state networks and two farm networks.
Christian added that if it makes business sense he'll go with one of the two aggregators, either iHeartRadio or TuneIn. He did say he was overwhelmed by the number of choices available, scrolling through all the Country Music choices during his Q2 earnings call. He also said he has a hard time picturing a 28-year-old testosterone-filled man saying the words iHeartRadio.
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