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Radio #1 Reason Consumers Purchase New Music


USA Today is reporting a new Nielsen study using data from 3,000 online surveys concludes radio is still by far the number one way consumers hear about new music. 43% say they discover music most often through radio. 13% get recommendations from friends. 8% by watching YouTube.

According the paper, an overview of the Nielsen report will be released this week to record labels, distributors, retailers, advertisers and agencies. In the report, other findings show, among smartphone owners, 53% have music player apps, 44% have radio apps and 28% have music store apps.

Data were collected from 3,000 online surveys for the Nielsen Music 360 Study, a comprehensive look at U.S. consumer interaction with music: where it's consumed, through which devices, apps and services, digital vs. physical preferences, the process of discovery, buying decisions, retailer choices, concert attendance and more.

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